{"id":1264,"date":"2017-06-07T17:50:34","date_gmt":"2017-06-07T10:50:34","guid":{"rendered":"http:\/\/www.pelangisentralkreasi.co.id\/?p=1264"},"modified":"2025-04-15T11:51:11","modified_gmt":"2025-04-15T04:51:11","slug":"aloclair","status":"publish","type":"post","link":"https:\/\/pelangisentralkreasi.co.id\/id\/aloclair\/","title":{"rendered":"Aloclair"},"content":{"rendered":"<div class=\"sectionwork1\">\n<div class=\"wrapper\">\n<div class=\"work_left\">\n<h3>Kalbe Farma Increase Leads by 320%<\/h3>\n<p>Kalbe Farma is the largest healthcare provider in Indonesia, managing an extensive portfolio of prescription pharmaceuticals and OTC drugs, energy drink and nutrition products. Kalbe Farma is also the largest publicly-listed pharmaceutical company in Southeast Asia, commanding a market capitalization of Rp 52.1 trillion and sales turnover Rp 17.9 trillion by end of 2015<\/p>\n<\/div>\n<p><!--\n\n\n<div class=\"work_right\">\n\n\n<h3>Our Roles<\/h3>\n\n\n\n\n<ul>\n \t\n\n<li>ExperientialTechnologyPartner\n\nNegotiation\n\nSampling\n\nCreative\n\nProduction\n\nSponsorship<\/li>\n\n\n<\/ul>\n\n\n<\/div>\n\n\n--><\/p>\n<\/div>\n<\/div>\n<div class=\"sectionwork2\">\n<div class=\"wrapper\">\n<h3>Background<\/h3>\n<p>Having launched the Aloclair Plus series of products, the marketing team at Kalbe Farma planned a series of promotional activities inclusive of roadshow, in store promotion, and advertisements to inform consumers about their new products. Having worked with Pelangi Sentral Kreasi before, Kalbe Farma entrusted us with this project and to deliver the results as expected.<\/p>\n<h3>Challenge<\/h3>\n<p>\u2022 Artwork for multiple products<br \/>\n\u2022 Consistency in design for Aloclair Plus product series<br \/>\n\u2022 Multiple presentation format for Aloclair Plus product series<br \/>\n\u2022 Different target audiences for different products<br \/>\n\u2022 Tight deadline<\/p>\n<\/div>\n<\/div>\n<div class=\"sectionwork3\">\n<div class=\"wrapper\">\n<h3>Solution<\/h3>\n<p>With design consistency being a key factor in mind, the design team at Pelangi Central Design came up with a series of artwork for usage across different products and formats that consumers can easily relate to belonging to the Aloclair Plus product series.<br \/>\nFunctionality cannot be comprised over design. Not only does a display box commands attention, it also provides consumers with more information about the different products with its easy to access pamphlets slots.<\/p>\n<div class=\"gallery\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"530\" class=\"alignnone size-large wp-image-468\" src=\"http:\/\/www.pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair1-1.png\" srcset=\"https:\/\/pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair1-1.png 580w, https:\/\/pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair1-1-300x274.png 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"530\" class=\"alignnone size-large wp-image-440\" src=\"http:\/\/www.pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair3.png\" srcset=\"https:\/\/pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair3.png 590w, https:\/\/pelangisentralkreasi.co.id\/c\/uploads\/2017\/06\/aloclair3-300x269.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"sectionwork4\">\n<h3 class=\"wrapper\">Results<\/h3>\n<div class=\"wrapper\">\n<div class=\"left\">\n<p>73% increase in product awareness<\/p>\n<p>320% increase in leads<\/p>\n<\/div>\n<div class=\"right\">After implementation, consumers responded with a 73% increase in product awareness and Kalbe Farma social channels saw a 248% increase in engagement. The number of leads gathered during the roadshow shot up to 320%<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kalbe Farma Increase Leads by 320% Kalbe Farma is the largest healthcare provider in Indonesia, managing an extensive portfolio of prescription pharmaceuticals and OTC drugs, energy drink and nutrition products. Kalbe Farma is also the largest publicly-listed pharmaceutical company in Southeast Asia, commanding a market capitalization of Rp 52.1 trillion and sales turnover Rp 17.9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,28],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-branding-id","category-work-id"],"_links":{"self":[{"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/posts\/1264\/"}],"collection":[{"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/users\/4\/"}],"replies":[{"embeddable":true,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/comments\/?post=1264"}],"version-history":[{"count":8,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/posts\/1264\/revisions\/"}],"predecessor-version":[{"id":3592,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/posts\/1264\/revisions\/3592\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/media\/2794\/"}],"wp:attachment":[{"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/media\/?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/categories\/?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pelangisentralkreasi.co.id\/id\/wp-json\/wp\/v2\/tags\/?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}